Search Engine Optimization
Businesses are no longer in the need of spending hundreds and thousands of bucks on traditional advertising tactics. Magazine and TV ads have a very limited audience reach as compared to the huge amount spent on their production and channelization. Every business, having a website, has the potential to increase its customers through inbound marketing and Search Engine Optimization (SEO).
The procedure through which the web page or a website’s visibility can be increased in the search engine’s results is called Search Engine Optimization (SEO). These unpaid results are often referred to as “earned “or “organic results” because they are natural and do not come into play as a pop-up advertisement. For the general understanding of a layman, the process of SEO can simply be explained as, a method of accelerating the website traffic by making your web pages appear frequently in the online search engines’ results. These random visitors can then be converted into potential customers and clients. More often your site appears in search engine results, more traffic would it gather with a corresponding increase in customers and clients.
Types of SEO Targeted Searches
A wide range of online searches can be enhanced by using SEO tools. Some popular searches include academic search, local search, news search, image search, video search, and vertical search engines.
Search Engine Optimization is done in a multiple phases given below:
In this phase, research is conducted on the main keywords selection with the help of a number of tools, competitor analysis, and analytics.
Keywords structure on each page is developed in the second phase.
- On-Site SEO
In the third phase, each page is optimized for main keywords.
- Link Building
Links to main pages and the homepage are built to gain maximum website traffic.
- Keep Improving
Search Engines take due time in updating keywords and links.
- Analyze Rankings and Traffic
As soon as search engines are updated and the website traffic is increased, look into rankings and traffic to evaluate the results.
With the inception and popularity of “Digital World”, keeping pace with the trends of this fastest medium has become the need of the hour. Traditional marketing has grown outdated with the arrival of Online Marketing, which has a global reach. You can take your website traffic to the next level with the help of well-structured online marketing techniques.
Types of Online Marketing
- Pay Per Click
- Email Marketing
- Video Marketing
- Content Marketing
- Social Media Marketing
- Network Marketing
- Community Building
- Contextual Marketing
- Location Based Marketing
- Affiliate Marketing
- Interactive Advertising
- User Experience Branding
Why is Online Marketing Advantageous?
Online Marketing has changed the entire course of traditional advertising for it is cheaper and time conserving with an international reach. Promoting your product or services online is in your best interest for a number of reasons given below:
- Cost Effective
- Enhances Brand Engagement
- Result Evaluation is Easier
- Holds Attention
- Flexible – marketing strategy can easily be refined
- Global Reach